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Kress Fridays @ Kress Hollywood brought to you by Whisper Entertainment, Friction Hollywood, and Visionshock LA
Halo Saturdays @ Halo Hollywood brought to you by GO Productions LA, Opium Hollywood, Entitled Entertainment, and Kiramas LA!
Hollywood’s night life has a new MECCA playpen with a series of levels for your complete choice of drunken debauchery and enjoyment. Mike Viscuso, a club mogul in San Diego and owner of V2O, has migrated north debuting his multi-floor nightlife destination, The Kress. “I’m bring back an institution to Hollywood,” says Viscuso, and rightfully so given the enormous 4 story building. “The ceilings were totally destroyed,” he says of the historic Kress building at 6608 Hollywood Blvd., “but I hired a group of plastering artists and we patched all the destroyed sections…most people would have saved the 500K.”
Viscuso certainly spared no expense at The Kress, with a basement club straight out of Las Vegas (pictured), a ground floor restaurant, a third floor lounge begging for Paris Hilton and an inspired view-laden rooftop deck with “fire pits, a full service bar, restrooms and raised cabanas on both sides.”
The building, once Kress Department Store (and more recently Frederick’s of Hollywood), has beautiful bones that Viscuso refurbished at great expense. Original marble is everywhere at Kress and the ornate ceilings were restored according to the original 1930s design. “I was able to find the original blueprints that were hand drawn in the 1930s at UCLA,” says the 51-year-old. Mr. Viscuso is not simply looking to open another simple Hollywood nightclub, but creating, revitalizing, and branding another Hollywood landmark.
The Kress
6608 Hollywood Blvd.
Hollywood, CA 90028
323-785-5000
http://www.thekress.net
